Honest Health Habits

 

About the Brand

Honest Health Habits is a blog by Health Coach Jill Jung. She’s on a mission to help people of all walks of life eat well, move more & feel great. Her approach is to systematize health habits based on reliable resources, like the Harvard School of Public Health’s Healthy Eating Plate and the World Health Organization’s Recommended Physical Activity Levels.

 

Responsibilities

Because some people are put off by health and medical advice that reads as too clinical, Jill’s voice is intentionally casual and friendly, yet focused and informed. We wanted Honest Health Habits to have a visual presence that was very friendly and accessible, but not silly.

 

Results

We came up with an interchangeable and rotating series of ten cheerful, healthy food illustrations whose style is inspired by Charlie Harper’s famous birds, and the work of Japanese Illustrator Ryo Takemasa. They are flat, colorful, and lightly textured. They act as the primary visual identity, and accompany Honest Health Habits through all its forms; on its blog site, throughout social media, and in print.

 

Honest Health Habits website »

 

Next case study »

mail(at)erickstevens.com

https://www.linkedin.com/in/erickstevens

©2016 All rights reserved. All images and

texts are copyright Eric K. Stevens unless

otherwise noted.

 

Cinderblock typeface

by Stefan Kjartansson.